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Your Crossover is a Station Wagon.

Posted in Chevrolet, Cross Over Vehicle, Ford, Infiniti, Volvo by Corey | December 14th, 2010 | 3 Responses |

I’ve got sad news for you my friend; that crossover you bought – the vehicle that combines the practicality of an SUV with the driveability of a car – it’s actually been known for generations by a different name.

You own a station wagon.

I’ll wait for a minute while you clean up the mess you made when you spit your coffee all over your keyboard.

Yes, that hip new crossover you bought is a cleverly repackaged vehicle that has been around since the dawn of the internal combustion engine (err, not really – but it’s been around for a while).

The highly-paid advertising executives (Don Draper types) who create the marketing for cars are a pretty smart bunch. They foisted a 15-year period of SUV dominance on us in the name of safety and practicality, and when that well dried up, they repackaged a tried-and-true segment that had fallen on hard times and told the American public they had come up with something new.

Crossovers are everywhere these days: the Ford Edge, Chevy Equinox, Infiniti EX 35 and Volvo XC60 are just a few of dozens of crossovers populating dealer lots. They’re inescapable.

So don’t feel bad, happy owner of a new station wagon; you aren’t the only one who was duped into buying a station wagon. Plus,your secret is safe with me.

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3 Responses

  1. […] name. You own a station wagon. I’ll wait for a minute while you clean up the mess […]Read more… Categories: Uncategorized Tags: BMW, […]

  2. Taylor says:

    A rose by any other name??

    Spell it different and say it different and people will believe it is different.

  3. Maryann says:

    Thank you. I just saw a stupid ad for a stupid station wagon and Googled “a crossover is a station wagon” in the sincere hope that other people were calling this stupid marketing gimmick what it is.