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Aston Martin Cygnet a Rebadged Toyota iQ. Seriously?

Posted in Aston Martin, auto industry, Bizarre, Car Branding, Commuter Cars, Newsworthy, Toyota by Alex Kierstein | June 30th, 2009 | Leave a Reply |

cygnet 1

OK, words don’t even begin to describe our reaction to the news that Aston Martin is considering rebranding the upcoming Toyota iQ city car as a Aston Martin. No joke. We’re like not even joking. Multiple sources are reporting that Ulrich Bez, CEO of Aston Martin, is seriously considering introducing this badge-engineered Toyota into the Aston lineup. In a press release describing the Cygnet concept, Bez describes it as “akin to an exclusive tender to a luxury yacht … allow[ing] us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.”

In the photo above, you see the Aston designers photoshopping crafting a marque grille onto the diminutive 117.5 inch coupe. Word is it will still be powered by the Toyota engine, a 998cc 3-cylinder that makes all of 67 horsepower. Best of all, the price is set to be roughly double what the Toyota version, the iQ, will sell for in the UK … $33,000 versus $15,000. The photo below shows the Toyota iQ.

cygnet iq 1

This is totally insane. We’ll keep you posted about what pans out with this modern-day Cadillac Cimarron case study.

[Source: Various, including NYT]

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