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Win A Mercedes-Benz C-Class Coupe. For A Week, That Is.

Posted in auto industry, Mercedes Benz, News by Kurt Ernst | September 29th, 2011 | 3 Responses |

The 2012 Mercedes-Benz C250 Coupe. Image: Mercedes-Benz

When it comes to the all-important Gen Y car-buying demographic, Mercedes-Benz isn’t the first name that comes to mind. Instead, Gen Y buyers look at Mitsubiushi, Nissan and Honda, which means that Mercedes is losing potential buyers at a time when it’s branching out into even more affordable market segments. In the next year, Mercedes will launch a compact (B Class) and a subcompact (A Class), at prices not previously associated with Mercedes Benz in the United States.

Mercedes has to do something to attract Gen Y buyers, so they’re borrowing a page from Ford’s social media playbook. If you’re into action sports, Mercedes wants you to submit a 1 – 2 minute video of you doing your thing to Mercedes’ Facebook page. After the contest closes on October 14, Mercedes will pick the ten best entrants and give them a 2012 Mercedes Benz C-Class Coupe to use for one week; it will also fund your adventure by giving winners $2,000 for gas, food an (if necessary) bail money.

The 2012 C-Class Coupe starts at around $38,000, so I’m wondering how many Gen Y customers Mercedes will land (especially since Gen Y unemployment is around 20 percent these days). Still, the contest should put Mercedes on the radar of Gen Y buyers right before the automaker launches the more affordable B-Class and even cheaper A-Class. Is it cagy marketing or wishful thinking? You be the judge.

Source: Mercedes-Benz

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3 Responses

  1. Entry level luxury cars are actually really popular with Gen-Y people but I think that the BMW 3-series and Audi are more popular with young folks these days more than Benz. I see A LOT of young people driving 3-series and Audi in So Cal. Like a lot. Mercedes has more of an “older” feel. Some of it also has to do with the celebrities who drive the cars; Mercedes became really popular when Britney Spears and Lohan were driving around in their Mercedes SL’s and getting their pics taken everywhere. Now young Hollywood is driving Audi (The Twilight Stars, Zac Efron etc all drive Audi’s).

  2. Peggy Ellis says:

    I would “Love” win a Mercedes for a year….2012.