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Will the Upcoming Toyobaru Add Passion to Toyota’s Lineup?

Posted in auto industry, Car Branding, Cars, Concept Cars, New Cars, Newsworthy, Toyota by Alex Kierstein | August 5th, 2009 | 1 Response |
<i>Our sources say this is what the vehicle will look like.</i>

Our sources say this is what the vehicle will look like.

That’s an enduring question for an automaker whose more pedestrian offering are commonly compared to appliances, but one that the President of Toyota, Akio Toyoda, took by the horns today when addressing the company’s future lineup. Of note, the speech gave the clearest confirmation yet that the much-speculated, much-rendered Toyota-Subaru jointly-developed coupe (Toyobaru, Subieyota, neo-AE86, or whatever outlandish mashup you’d prefer) is definitely coming. Says the man with the plan, “I am very excited about it, and I plan to fast track it.”

<i>We've created this rendering based on insider information!</i>

We've created this rendering based on insider information!

Toyoda gave his speech at an annual Center for Automotive Research management seminar, stoking excitement in enthusiasts but giving little in the way of firm details about what, when, and where we can expect the coupe to appear. Tellingly, US Toyota executives have been pressing for a new sportscar for years, with the Scion tC being the only sad excuse for a sportscar in the lineup. We think this makes the coupe extremely likely, and from the sound of the speculation abounding, it should be a load of fun. We only have one piece of advice: keep the freakin’ weight down! It won’t be a volume car, so make it an enthusiast one! Toyoda himself wants it to be “fun to drive,” so let’s hope they take a page from the Colin Chapman playbook on this one.

[Source: NYT]

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One Response

  1. First off, awesome blog!! Great content and I like your writing styles. I run a niche VIP Style Car blog, so I can really appreciate what you’re doing here.

    This toyota/subaru joint sounds interesting! Like to see what they come up with..