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Will The U.S. Get The Volkswagen Scirocco?

Posted in auto industry, Favorite Cars, Promoted, Volkswagen by Kurt Ernst | January 19th, 2011 | Leave a Reply |

The new VW Scirocco. Image: S 400 HYBRID

The last VW Sciroccos sold in the United States were delivered to dealers in 1992, back when George Bush the elder was still in the oval office. Volkswagen replaced the Scirocco with the Corrado in the U.S. market, but the replacement car was a sales failure. Inside, the Corrado was far more upscale than the Scirocco it replaced, and it it even handled well enough for its day. The problem came down to price: the Corrado was much more expensive than the car it replaced, and was even pricier than the Mitsubishi Eclipse GSX, which offered far superior performance and the benefits of AWD. If I remember correctly, the supercharged Corrado G60 sold for nearly as much as the newly revamped Nissan 300 ZX, so VW customers didn’t exactly blow through Corrado inventory. The car was killed in the U.S. market after the 1995 model year, and VW has steadfastly refused to ship us another sport coupe since.

The current generation of Scirocco has been on sale in Europe since 2008, selling over 100,000 copies in just 18 months. Volkswagen U.S. executives attempted to build a business case to bring the car stateside, but were told “nein” by VW Germany, who was afraid that the Scirocco would just pirate sales from the Golf GTI. If the head of VW U.S., Jonathan Browning, has his way, that will change with the next re-design. Asked if he’d like to bring the Scirocco to this side of the pond, Browning’s response was, “I’d love to. We were not able to make the case to bring it in this cycle, but in the future I’d love to see it here in the U.S.” Since the car is a relatively fresh design, a U.S. Scirocco is still two to three years away at minimum, but at least Scirocco fans (myself included) have some hope for the future. I’ve got my fingers crossed that we’ll see the TDI version here as well.

Source: Left Lane News

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