I was having a conversation with a buddy the other day and we began to speak about the future of electric cars. The conversation was not so much about would they succeed in today’s society, but more along the lines of would they ever ignite your soul. Just stop and think about that for a minute. If you’re a car guy or gal then one of the most important decisions that you’re going to make is what kind of car you drive. Now for some, a car is used as basic transportation and quite honestly it probably wouldn’t matter if you drove a Cavalier or rode a camel to work as long as you got there. For those of us though who are looking for more than that from our vehicle well then, buying a car can turn into a HUGE decision.
Keep in mind that for some of us an automobile is not only a transportation device, but its also a time machine, a therapist and in its simplest form the cure for a bad day. To be all those things however this vehicle needs to have the capability of getting your blood pumping every time that garage door opens. It should excited you and make you feel like you’re taking a holiday as soon as you sit in the drivers seat. My problem with electric cars is that I simply can’t ever see them doing that for me. Take the Tesla Roadster for example. It’s all electric, looks great and goes 240 miles on a single charge. It’s also fast, handles great and does everything a modern day automobile should do. However to me, it’s still boring as all hell.
So much of what makes a great automobile are the sounds that it produces. Ever hear the exhaust note of a Ferrari as it goes through the revs, or how about the whine of a supercharger as if forces fuel into the engine, or hell… maybe it’s just something as simple as the humming of an electric fuel pump that clicks on as soon as you turn the key. These are the sounds that get the heart racing, sounds that an electric car cannot, and will not ever be able to emulate. Don’t misunderstand me, I think there will be a place for electric cars, I’m just not sure if that place will ever be located in my garage.
The above Shell commercial is not only one of the greatest ads ever created, but it illustrates perfectly exactly what I’m talking about in the above paragraphs.