In my experience, you either have the motorcycle gene or you don’t. If you have it, you’re never truly happy or at peace unless you’ve got a bike underneath you, an open road in front of you, no place to be and all the time in the world to get there. If you don’t have it, you probably can’t understand what all the fuss is about, and that’s a good thing.
It’s hard to put the importance of motorcycles to riders down in words, or on video, but Ducati and Puma do a great job of exploring that relationship in a series of videos called “Lean In and Ride With Us”. Watch the video series below (shamelessly ripped off from Autoblog, who found it first) at your own risk, because even if you have a dormant motorcycle gene, these vids will have you trolling Cragslist and eBay for the rest of the afternoon.