Ever wonder why brand loyalty exists? I do, and it’s a question that I’ve tried to figure out time and time again. Some people for instance are Ford guys, others love Subaru’s and yet others swear by BMW’s or Mercedes. It’s a concept that is nothing new and one, that in my opinion, has to do more with automotive ignorance than anything else. As an automotive journalist I am very fortunate as I’ve had the opportunity to experience just about every automotive brand out there. I’ve piloted domestics, imports and European rides and have come away with the conclusion that they all have their pro’s and con’s. Are some better than others? Well yes and no, as for the most part it depends on your price point and experience.
Brand loyalists are generally that way because of one of the following three reasons. First off it’s the only brand they’ve ever owned, secondly they’ve had a great experience with a certain model, or third it’s because that’s what their families have owned for years and they’re just following tradition. For example, I own three different Dodge’s and quite honestly it has nothing to do with brand loyalty. What it has to do with is that the models of the cars that I own happen to fit my lifestyle and for whatever the reason, I’ve been able to connect with them on some level. However, if I found a car that was made by another manufacturer I’d have no problem trying it out.
The key to being a true car enthusiast is being able to relate too and appreciate ALL cars, not just ones from a certain brand. You see every manufacturer brings something special to the table, but if you’re an individual who is loyal to only one brand then you’ll never be able to find out what that special thing is. The life of a true petrol-head is all about experience, so do me a favor and don’t sell yourself short by condemning other brands just because they’re not what you own. Branch out, take in an occasional test drive and open up your automotive minds a little. Trust me when I tell you that you’ll be thrilled that you did.