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What’s The Deal With The Man-Eating Snake On The Alfa Romeo Logo?

Posted in Alfa Romeo, Bizarre, Car Logos by Vito Rispo | October 16th, 2008 | 1 Response |

I like the Alfa Romeo badge, it has that coat of arms look you expect to see on a the top pocket of a wealthy man’s blazer. It’s nice. But if you look closer you’ll notice there’s actually a serpent eating a person on there, which is a bit bizarre. I’m down with symbolism and imagery, but I had to know what that was all about.

Apparently, that symbol is called a biscione, and the little guy getting eaten is actually a Saracen or Moor (aka: a Muslim). So the whole serpent motif going on there symbolizes the Crusaders’ defeat of the infidels. Neat.

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  1. Enzo Ferrari started out with Alfa-Romeo, before he ended up working with others to develop his own car, after the second World War. He did better with his car’s symbol, taking the Prancing horse from the symbol of an Italian WWI flying ace.

    Now everytime I look at the Alfa badge, I’ll think about those “reasons they hate us,” which was debated so much, back and forth, in late 2001 and through-out 2002. One has to wonder how much longer the 14th Century is going to last.