Well it would seem quite a lot if the name happens to be Daimler! A name that has been associated with Jaguar since the early sixties, after Jaguar acquired the rights to use the name. During which time Daimler always represented the top of the range Jaguar model, in fact the Daimler XJ6 Vanden Plas, was the premier car to come out of the Jaguar factory in the series two days.
However the name never appeared on any models that went stateside, for some reason, maybe because they found it hard enough in those days to sell the one car, let alone confusing things with various models too.
The problem is that Daimler Chrysler is a stand alone company, while Ford own Jaguar, also own the rights to use the name Daimler, which could result in some serious problems and confusion for consumers, if a Ford owned Jaguar came out with a Daimler badge and at the same time Daimler Chrysler were trying to sell a high end car, well its just crazy or is it?
It would appear that the two auto giants have come to some sort of an arrangement, that will see both companies using the Daimler name, now as mentioned earlier is that not going to be confusing for people? Exactly what the arrangement is remains a secret for now, so we shall have to wait and see.
Source [Auto Blog]