Blame it on the fact that we’re based in Philadelphia, but we do not usually lump professional football fans and luxury car enthusiasts in the same category, unless by “enthusiast” you mean “thief.” Nevertheless, this afternoon Herndon, Virginia-based Audi of America announced the launch of a 5-year sponsorship deal with the Washington Redskins.
According to Audi, the promotional partnership will provide a unique and valuable branding opportunity that they intend to extend beyond the obligatory beer Koozies. In addition to more signage than you can shake a first down measurement stick at, Audi will also add its name to the heavy reconstruction currently in process on the east end of FedExField that will eventually become (dramatic pause) The Audi Club.
Scheduled to be officially opened on September 20th, the 13,000-square-foot, climate-controlled Audi Club is intended to provide an über luxury experience for “premium” fans and will feature two Audi display vehicles, 16 large flat screen televisions, and 4 flat-screen screen monitors displaying intelligent commentary sent by Redskins fans via the team’s Audi-sponsored Twitter app, “Twackle.”
“We’re thrilled with the way Audi has integrated its product and brand into a signature presence at the stadium,” said Washington Redskins Chief Operating Officer, Mitch Gershman. “The exposure of Audi and its world-class automobiles to our fans is particularly appropriate in the FedExField setting.”