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Want to know where they came up with those car logos?

Posted in Alfa Romeo, Audi, BMW, Ferrari, Fiat, Ford, Mercedes Benz, Porsche, Toyota, Volkswagen, Volvo by Corey | August 12th, 2007 | 3 Responses |


Ever look at those car company logo’s and wonder where they came from? Well there is a convenient listing out there that provides some of the background for the some of the worlds most recognized symbols.

Take for example the Volvo logo. In Latin the word Volvo means “i roll”. The circle with arrow of the Volvo logo is the symbol for iron, which was used to make Sweden’s main industrial product of the country back in the day: steel.

The Volvo logo seems to be easily understood while some others have a deeper meaning.


While some may argue that the new Toyota symbol looks like a cartoon cowboy for a Wii game, it is really a design of three ellipses. According to the site the Toyota logo “heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. It says here.”

lamborghini logo

The Charging Bull logo for Lamborghini is fairly easy to decipher, but its association to the auto maker may be less known. It simply boils down to the company’s founder’s affection for bulll fighting. Thus the affiliation of many of Lamborghini’s car names are a direct link to the names of bull’s or a breed of bull, or any other item related to bull fighting.

So charge on over to the website to see some of the other origins of auto manufacturer logos. You might be surprised what you find.

Also, more logo information can be found here.

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3 Responses

  1. […] Husband is nuts about cars… so I thought I’d throw this one in… courtesy of Ridelust, here is where the name Volvo came from: In Latin the word Volvo means “i roll”. The circle […]

  2. Tony says:

    Good stuff. I recently wrote an article on the origin in a similar vein though my research suggested that BMW’s logo derives from the Bavarian flay (as they’re the Bavarian Motor Works) and the propeller thing was adopted later.

    Do Volvos build up enough momentum to roll?

  3. Joey The Bull says:

    It’s true that Ferrucio Lamborghini was fond of bullfighting, but he was also born under Taurus (28 April 1916). This was not only the source of the logo, but was likely also the reason that we know Lamborghini for exotic cars and not just tractors (productivity) and air conditioners/heating systems (comfort). Ferrucio was a reasonable man, but his passions were inflamed by Enzo Ferrari after suggesting improvements to the clutch of the 250 GT. Ferrari implied that a tractor manufacturer was not qualified to criticize Ferraris; this prompted Lamborghini to begin repairing his own clutches (determination), and ultimately build cars that rivaled Ferraris. The Lamborghini Miura was also the pioneer in mid-engine design (creativity), which Ferrari adopted shortly thereafter. Yay Taurus!