Ever look at those car company logo’s and wonder where they came from? Well there is a convenient listing out there that provides some of the background for the some of the worlds most recognized symbols.
Take for example the Volvo logo. In Latin the word Volvo means “i roll”. The circle with arrow of the Volvo logo is the symbol for iron, which was used to make Sweden’s main industrial product of the country back in the day: steel.
The Volvo logo seems to be easily understood while some others have a deeper meaning.
While some may argue that the new Toyota symbol looks like a cartoon cowboy for a Wii game, it is really a design of three ellipses. According to the site the Toyota logo “heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. It says here.”
The Charging Bull logo for Lamborghini is fairly easy to decipher, but its association to the auto maker may be less known. It simply boils down to the company’s founder’s affection for bulll fighting. Thus the affiliation of many of Lamborghini’s car names are a direct link to the names of bull’s or a breed of bull, or any other item related to bull fighting.
So charge on over to the website to see some of the other origins of auto manufacturer logos. You might be surprised what you find.
Also, more logo information can be found here.