It has been reported out of the UK that after years of concepts and toying with the notion VW may finally be ready to put out an affordable and modernized version of the VW Camper. Following a 60 year anniversary celebration in Hanover, Germany where the Who performed before 40,000 fans VW officials contacted the Who to get them involved in the Campers revival. While the original VW Camper still has the connotation as a Hippie-mobile, the new Camper would be marketed to attract buyers both old and new.
Ofcourse it will be with its feet in the “old” that the VW Camper will find its marketing campaign. The Who have reportedly already agreed to allow VW to utilize their Magic Bus song for the marketing campaign. Pete Townsend, the guitarist for the Who, expressed his own affections for the Camper buy admitting that he himself has one rotting away in his garage. Chances are they will not be using that line in the marketing campaign, but you never know.
While the look of the VW Camper Bus will remain Modern-Retro the options available on the Camper will remain low. Prior concepts for the Campers revival fell victim to high costs and unfavorable forecasting. It was deemed the cost of production was too high and thus the price would be too high for the typical VW Camper buyer. By keeping costs low on the new model, and options at a minimum, they open themselves to a larger market segment. VW would also be opening themselves up to aftermarket products that owners could purchase to better individualize their retro-sleeper.
We will be looking for a new concept of the VW Camper to unveil in the coming year. If VW put one of their new diesel engines in their Camper concept with excellent fuel efficiency that might yet be anotherÂ fantastic selling point. VW executives reportedly have professed that in order for the VW Camper to be built their prognosticators will need to project sales of 100,000 per year. That may be a tall order, but with the right combination of details and a reliable engine/transmission combo VW may find just what they are looking for. …As long as buyers can find that Magic Bus they are looking for too.