Featured Articles

Volkswagen Loses Its Mind, Prices Touareg Hybrid At $61,000

Posted in auto industry, Car Buying, General, Hybrid, New Cars, SUV, Volkswagen by Kurt Ernst | November 3rd, 2010 | 3 Responses |

2011 VW Touareg Hybrid

Volkswagen, as we all know, translates from German as “the people’s car”. Indeed, it was on these principles that the company was founded, in order to produce sensible transportation that the average German (and later, the average global buyer) could afford. Historically, the company has done well selling affordable cars filled with value, like the Jetta or the GTI. They haven’t done well on the upper tier of the price scale, since neither the Passat W8 nor the Phaeton could be considered a sales success.

I’ve always liked the VW Touareg, but I also considered it too pricey for the content. The original Touareg turbodiesel, for example, packed a five liter, V10 engine under the hood. It only made 309 horsepower, but it cranked out over 550 ft lb of torque at 2,000 RPM. Its downfall, aside from tighter emission regulations, was its cost: in 2004, it carried a base price of $57,800. Even standard models started at around $35,000 for the V6, but could easily top $50,000 if you opted for the V* and a few option packages. That’s a lot of money for a people’s SUV.

It looks like VW is again pricing the 2011 Touareg beyond the reach of the masses, especially in hybrid form. The Touareg Hybrid, Autoblog tells us, will sticker at $61,385 before you begin adding options to it. Sure, that’s 10% less that the Porsche Cayenne Hybrid, but no one expects a Porsche to be sensibly priced. Worse, the fuel economy of the Touareg Hybrid isn’t all that great: VW is claiming 20 mpg city and 25 mpg highway, so it’ll take a significant amount of miles before fuel savings pays back the $20,000 premium for the hybrid drivetrain.

Our Best Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

3 Responses

  1. I don’t have a problem with it being priced 60k, as a matter of fact, I have love cars such as the Benz SL 65 AMG which are priced beyond that. The problem is that VW brand has no “prestige factor” and it’s not known as a luxury brand. I don’t want to blend in with the rest of the cars, if I spend 60k PLUS on a car it will only be on a Benz, BMW. I will want everyone to KNOW I spent 60k. If you spent 60k on a Touareg, the person driving behind you might have never heard of it and think its a cheap SUV.

  2. Kurt says:

    AC, you’d think VW would be a little gun shy after the Phaeton debacle…

  3. […] one who is concerned with the stratospheric pricing of the 2011 Touareg Hybrid. Take a look at what RideLust had to say: It looks like VW is again pricing the 2011 Touareg beyond the reach of the masses, […]