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Vintage Air Stream Marketing goes Arabian Nights

Posted in General by will bee | July 27th, 2007 | Leave a Reply |

The initial surge for camping came in the 1960’s when numerous brands and models were readily available for those anytime pursuits. In those free-wheeling days there was no need for reservations. Just toss the kids in the car, hook-up the trailer and into the great unknown you go.

The Air Stream brand epitomized the style and fashion of the late 50’s and early 60’s. With its rocket sleek shape and modern interior the Air Stream became a badge of honor and owners became as tight a group as Jeep owners or Harley riders are today.

To demonstrate the freedom of the Air Stream the magazine that promoted the brand and its image of limitless exploration took the camper to Pharaoh country. Maybe they took a wrong turn at Albuquerque. Could be they just wanted to give the Sphinx a “What the… ” moment. Or, who knows, it is possible Air Stream was hoping to gain a new market with the nomadic tribes of Africa. Whatever their justification was it seems reason enough to share a genuine “What the… ” moment with all of you. Enjoy!

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