RideLust

Although at first blush the title does conjure up images of bored Ford engineers playing around with pilfered production equipment, the new advert was actually spawned by the creative genius at Chris Leith Chevy.

I do feel obligated to point out, however, that due to the Chevy Colorado’s status as a “compact” truck, it is usually the hauler-of-choice for the more, ah, how do I put this delicately…”unshaven”, female…