Rob Van-Winkle, better known as Vanilla Ice is expanding his repertoire to include being the front man for a new real estate development idea down in Palm Beach, FL. Van-Winkle has always been into cars and motorcycles, in fact I remember years ago seeing a special on him where he was showcasing a white Gemballa Porsche he owned. The basic idea is car storage, but with a twist. Say you have a bunch of cars but are out of garage space, well The Car Loft may be the answer you’ve been looking for. The concept, although not new, basically provides owners with a glorified storage facility and a comfy elevated loft.
According to their website, double units can come with storage for up to 8 cars and motorcycles, boats however are not allowed. Set up like a condominium complex, a Home Owners Association (HOA) will serve as the governing body over the community. Hmm… I wonder if Vanilla will be a part of that? I think in concept, the idea is a good one. It provides a nice atmosphere for car lovers to congregate, enjoy their toys and store them without the worry of taking over the family home.
The key now is to see if they will actually sell. I have seen these communities come and go, most noticeably at high-end raceways around the country. In the beginning there are usually loads of interested parties, but when push comes to shove and it’s time for the money to be laid out, most people back out. Who knows, maybe Mr. Ice has enough celebrity status to get this place stocked full of high end cars and trucks. If not he may lose big on his investment and may have to go back to driving his old 5.0.