There was disco, bell-bottoms, butterfly collars and Saturday Night Fever. It was an age of tacky excess and gaudy design. The 1970’s was a decade whereby society threw caution to the wind and in turn, came up with some pretty abdominal creations. For the auto industry, it was a dark period that was met government mandated smog regulations and dismal horsepower numbers. Because of this automotive stylists relied more on a cars design and features than sheer performance numbers to boost sales numbers. Cushy monotone interiors, power windows, air-conditioning, eight-track tape decks help push cars off showroom floors and into garages across the United States. Automakers were selling image more than quality and no place was this more evident in then in this promotional ad for the 1978 Dodge Magnum XE. A car that, according to Dodge, if purchased, could change your life.