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Toyota’s Prius Hits One Million U.S. Sales

Posted in auto industry, Hybrid, News, Toyota by Kurt Ernst | April 6th, 2011 | 3 Responses |

Toyota's Prius v Concept. Image: Toyota

Americans, generally speaking, don’t like hybrids. We ignore them like that day-old plain donut in the break room, which is good enough for consumption only when nothing else is around, or when we’re too frugal to spend money on what we really want. The exception to this rule seems to be Toyota’s Prius hybrid, which has enjoyed a healthy (bordering on rabid) following since the car was launched in 2000. In just eleven years, Toyota has managed to sell 1,000,000 Prius models in the US, and has delivered over 3,000,000 to date worldwide. Since launch, the Prius has consistently been the best-selling hybrid vehicle in the United States, and now accounts for over 60% of hybrid vehicles sold in 2011. The Prius has a brand awareness that other hybrid automakers would kill for.

It’s racked up more than a few awards in the past 11 years, including nine years as “Best Overall Value of the Year” by IntelliChoice, and four years as R.L. Polk’s “Highest Mid-Size Vehicle Owner Loyalty”. Prius drivers tend to hang on to their cars, as over 97% of Prius’ sold in the U.S. are still on the road. More than any other car on the road today, the Prius is responsible for the parallel hybrid revolution currently embraced by thirteen other automakers. Whether that’s a good thing or a bad thing depends entirely on your perspective.

Source: Toyota

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3 Responses

  1. turbosrt says:

    This really shows how ignorant most americans are. Truth is even with the many incentives given to lower the price of this compact hybrid it is still very expensive compared to other cars its size. Toyota claims over 50 MPG when numerous car magazines and the well known informative car show “Top Gear” stated no matter what you do or how you drive it the best recorded MPG was 41. The car only managed 17 MPG when driven in a hurry. There are many other cars that get the same mileage or close to it for cheaper. Im not even going to get into how ugly it is. Truth is a million people have been fooled. What a shame concidering the american companies were hurting for customers while these ignorant people go and get ripped off.

  2. Alex says:

    The important number I want to know is.. How many of those sold, were burned to this day?

  3. PFULMTL says:

    So ugly!