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Toyota iQ Creates Font Using Four Colored Circles, Typographers Shrug

Posted in Bizarre, Toyota, Videos by Marc Sketchler | July 20th, 2009 | 4 Responses |


Though we, what with our affinity for “real cars”, don’t exactly lust after the Scion iQ, that didn’t stop FIA GT3 racing driver Stefan van Campenhoudt from teaming together with a couple of Belgians with an affinity for French fries to create a font using nothing but computers and the little Toyota.

Demonstrating that the iQ’s design fits Toyota’s insistence that maneuverability is much more important than horsepower in a city car, Van Campenhoudt flung the iQ all over a warehouse floor as bespoke software by Zachary Lieberman of openFrameworks tracked four colored circles on the car as a canvas would a paintbrush.

While this set-up may not be the most efficient way to digitize a typeface–what’s the Belgian for “scanner”?–it does make for a cool video, and you can download the font as well. That is, if you can get over a soundtrack that was created on a Game Boy Pocket.

[Toyota Belgium via David Pogue]

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4 Responses

  1. Alex Kierstein says:

    Here’s the real question: would the Aston Martin version’s font be some sort of blue-blooded fancy cursive?

  2. Dustin May says:

    Would the Ferrari version be in italics?

  3. Marc Sketchler says:

    Only if the Rolls Royce version would be in blackletter.

  4. Cindy Collins says:

    cool, I like it like that!