Featured Articles

Toyota iQ Creates Font Using Four Colored Circles, Typographers Shrug

Posted in Bizarre, Toyota, Videos by Marc Sketchler | July 20th, 2009 | 4 Responses |

iQ-font

Though we, what with our affinity for “real cars”, don’t exactly lust after the Scion iQ, that didn’t stop FIA GT3 racing driver Stefan van Campenhoudt from teaming together with a couple of Belgians with an affinity for French fries to create a font using nothing but computers and the little Toyota.

Demonstrating that the iQ’s design fits Toyota’s insistence that maneuverability is much more important than horsepower in a city car, Van Campenhoudt flung the iQ all over a warehouse floor as bespoke software by Zachary Lieberman of openFrameworks tracked four colored circles on the car as a canvas would a paintbrush.

While this set-up may not be the most efficient way to digitize a typeface–what’s the Belgian for “scanner”?–it does make for a cool video, and you can download the font as well. That is, if you can get over a soundtrack that was created on a Game Boy Pocket.

[Toyota Belgium via David Pogue]

Our Best Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

4 Responses

  1. Alex Kierstein says:

    Here’s the real question: would the Aston Martin version’s font be some sort of blue-blooded fancy cursive?

  2. Dustin May says:

    Would the Ferrari version be in italics?

  3. Marc Sketchler says:

    Only if the Rolls Royce version would be in blackletter.

  4. Cindy Collins says:

    cool, I like it like that!