If you’ve got a dog, chances are you’ll understand these Subaru commercials. Terrier or greyhound owners may not chuckle, and toy poodle owners won’t even crack a smile. Own a border collie (like I do), and you’ll probably laugh nervously, because if you leave the dog alone long enough, he will figure out how to drive (opposable thumbs be damned). Try explaining THAT accident to the insurance company, or your vet. Videos after the jump.
Nearly 46 million families in the U.S. own dogs, so that’s a lot of potential new car buyers. Funny commercials aside, Subaru is clearly going after a niche left open by Honda with the cancellation of the Element. Anything my wife drives has to be “dog tested”, which eliminates a surprising number of cars and trucks. Leather interiors and dogs don’t usually mix well, and it’s getting harder and harder to find cars with cloth interiors. Interior cargo rails may seem like a good idea, but prevent your dog from getting a grip on the rear carpet. Even tailgate height is important, as evidenced by the scratches on the bumper cover of my FJ.