Let’s face it: when you start as a new employee at a big corporation, you’re not exactly going to get the best jobs in the world placed on your desk. Take this guy, who works for VW India. How would you like to be his supervisor, explaining that his brilliant engineering career will start with him pissing off a rhino in a VW Polo? Don’t worry, though, I’m sure he’s got health insurance. And accidental death and dismemberment coverage as well.
Yes, I know it’s all an ad for VW of India, who’s trying to prove that their cars (even the entry level Polo) are up to the rigors of the Indian market. Still, I can’t picture an equivalent campaign with the Golf in the United States facing down a bison. There’d be hate mail from Greenpeace and death threats from PETA, which is probably why our car commercials generally suck.