Volkswagen commercials used to be universally great. Then out of nowhere, they had those ‘Un-Pimp Your Ride’ abominations, and everything since them has been junk. Let’s encourage greatness by listing the top 5 very best Volkswagen commercials from the era of good Volkswagen commercials.
The key to them all: Relateability. I don’t know if that’s actually a word, but you know what I mean. The best ones were just real life situations co-staring various Volkswagens.
So, here’s the run down:
5. Mr.Blue Sky
Get up and go to work and get up go to work. Everyone can relate with work, it sucks, but we do it. Yeah, we’re lame, we know. We’re living in our human zoo with the illusion of freedom. But then, holy crud, what’s that? A convertible Volkswagen Beetle? That’s real freedom. Bye bye working guy.
4. Da Da Da
The band Trio probably owes their mid-sized suburban homes to this commercial. At a certain stage of life, this is pretty much all you do. Just drive around and check stuff out. Sometimes you see a cool chair and you pick it up, then you get rid of it because it smells. That’s life. Let’s get a Volkswagen.
3. The Crash
This is like the M Night Shyamalan version of a VW commercial. Two guys driving down the road then suddenly… BAM, OMG Bruce Willis is actually a ghost and water kills aliens. Very scary. Really though, this is what accidents are like, they just happen, then they’re over.
2. Domo Arigato
This one is on the list mainly because is has Buster from Arrested Development in it. Again though, simple and easy to relate to. My favorite part? Notice how when the passenger opens the door, the driver tries to play off his Mr. Roboto antics. Hilarious.
1. Pink Moon
Nick Drake is fantastic and driving around with your friends in a convertible is fantastic. This commercial is near perfect. It’s about life, and driving, and youth, and everything. It says a lot in a short time and, no matter how queer they are, it makes me want a Cabrio.
Honorable Mention – The Tennis Ball
The “Top 6 Volkswagen Commercials” sounds ridiculous, but whatever, I had to include this one.
Remember when you were a kid and you’re having a blast playing frisbee and then your friend gets the frisbee stuck in the tree? Yeah, me too; the Volkswagen Golf is fun like a frisbee.
Did I get it all wrong? Did I miss one? Comment and let me know how much of an idiot I am. Please.