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The Honda Accord Cog Commercial
Ah, the Rube Goldberg-esque Cog commercial Honda made for the new Accord back in 2003. That was awesome. Here’s a re-cap:
Honda shot that commercial in real time with no CGI. It took 606 takes to get it right. The equipment was so precisely set up that the crew literally had to tip toe around the set for fear of disturbing the bits and pieces.
Some people I know are convinced that the part where the tires roll uphill is fake. It’s not. They just put a weight up inside each tire so that, when it’s knocked, the weight goes off balance and tries to fall to the ground, which “pulls” the tire uphill. It’s simple actually.
Anyway, without further ado, here is The Cog:
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[...] advertising method. They made a Rube Goldberg-esque sequence that’s reminiscent of the Honda Accord Cog ad from 2003 and it’s really fun to [...]
Pingback by ClustaRack: Great Advertising Makes the Product | Ad Savvy on September 15, 2008 at 6:49 pm | #
I love that commercial! that’s some hardwork stuff.
Words by john on September 15, 2008 at 10:55 pm | #