Featured Articles

The G8/Chevy Caprice is Really, Really Dead. Really.

Posted in auto industry, Car Branding, Detroit, Pontiac, Popular Cars, Press Release by Alex Kierstein | July 16th, 2009 | 3 Responses |


Our condolences to those keeping the flame of G8 love alive. Bob Lutz, fighter jet pilot and GM executive (again), has finally taken the G8 out back behind the shed like a tired racehorse, and put it down for good. There will be no G8 love, no Chevy Caprice love, nada … just hard love from the General. Click through for Bob’s heart to heart with GM fans through the FastLane corporate blog.

“The G8 will not be a Caprice after all. I’d mentioned it, and said we were studying it, giving it a serious look, because a car like the G8 was just too good to waste.

“That’s all still true. But I have to say that, with my new “marketing” hat on, upon further review and careful study, we simply cannot make a business case for such a program. Not in today’s market, in this economy, and with fuel regulations what they are and will be.”

There you have it. If anyone has a nifty epitaph idea, let us know!

PS: Silver lining – “In no way, and this is very important, in no way does this mean we are backing away from performance, or backing away from rear-wheel drive. Look no further for proof than the Corvette, the Camaro, the CTS or many other present and future Cadillacs. We have a strong lineup of RWD vehicles already and we will continue to have it.

Feel better? Good.

[Source: Fastlane]

Our Best Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

3 Responses

  1. Geoff says:

    It is pretty ridiculous to say that they can not justify the G8, but can justify the numerous other shiny turds that they have let linger around for years. Fuel economy not good enough in the G8? Fair enough. I guess other automakers must be employing witch doctors to cast spells to produce horsepower and decent fuel economy in the same car. Chevy acts as though it is an impossible task. Putting aside mpg issues, from an aesthetic standpoint, other than the Corvette and Camaro, every other car badged Chevrolet is as attractive as a Corsica, or Beretta, or Lumina, or Impala or Cavalier or Malibu or Aveo or…..the list goes on and on. In fact, I’d love someone to name a car other than the Corvette or Camaro that they would say is as sharp as the G8. What about “marketing” for those cars Bob? How did those cars work out for you? Is his answer SERIOUSLY, “Looking for a performance-oriented sedan? Head on over to Cadillac.” I can’t WAIT to see the next Lumina or whatever clusterF#$% piece of S$%! Chevy turns out instead of the G8…..yeah….Im upset.

  2. jellisii says:

    Geoff: what do you expect when the company turns it’s management over to a federal regulation board that’s more concerned about MPG numbers than actually selling vehicles?

  3. Geoff says:

    GM’s problems started well before government intervention. Hence, the existence of the Aztek, Cimmaron….