While I like the sentiment in Chrysler’s SuperBowl ad for the new 2011 Chrysler 200, I’m having a hard time accepting Eminem as a pitchman for Chrysler’s latest mid-size offering. I haven’t driven the Chrysler 200 yet, so I can’t comment on how much the car has improved, but I’ll say this: the outgoing Sebring was bad enough that virtually any replacement would have been a milestone achievement. I like the “imported from Detroit” tag line, and I like the idea that Americans (especially those from Detroit) know a thing or two about building luxury cars. I like the “Detroit is back” sentiment, because it’s largely true; the big three American car companies are turning out the best quality vehicles they ever have. Chances are good that an American car will be less problematic than an import these days, and it’s been a long time since I could say that.
The commercial jumps down the rabbit hole as soon as you realize Eminem is driving a new Chrysler 200. Putting Eminem in a Chrysler 200 transcends belief, since A-list celebs don’t motor around in mid-size, pseudo-luxury cars, no matter how much they’re improved. Eminem in the flagship Chrysler 300, or Eminem launching the new Jeep Grand Cherokee SRT-8? Now THAT I get. Anyway, here’s the Super Bowl ad in case you missed it.