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The Chrysler 200… Pitched By Eminem?

Posted in Bizarre, Chrysler, Television by Kurt Ernst | February 7th, 2011 | 6 Responses |

While I like the sentiment in Chrysler’s SuperBowl ad for the new 2011 Chrysler 200, I’m having a hard time accepting Eminem as a pitchman for Chrysler’s latest mid-size offering. I haven’t driven the Chrysler 200 yet, so I can’t comment on how much the car has improved, but I’ll say this: the outgoing Sebring was bad enough that virtually any replacement would have been a milestone achievement. I like the “imported from Detroit” tag line, and I like the idea that Americans (especially those from Detroit) know a thing or two about building luxury cars. I like the “Detroit is back” sentiment, because it’s largely true; the big three American car companies are turning out the best quality vehicles they ever have. Chances are good that an American car will be less problematic than an import these days, and it’s been a long time since I could say that.

The commercial jumps down the rabbit hole as soon as you realize Eminem is driving a new Chrysler 200. Putting Eminem in a Chrysler 200 transcends belief, since A-list celebs don’t motor around in mid-size, pseudo-luxury cars, no matter how much they’re improved. Eminem in the flagship Chrysler 300, or Eminem launching the new Jeep Grand Cherokee SRT-8? Now THAT I get. Anyway, here’s the Super Bowl ad in case you missed it.

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6 Responses

  1. Smoke and mirrors says:

    “Chances are good that an American car will be less problematic than an import these days, and it’s been a long time since I could say that..”

    What are you basing this on? Facts or feelings?

  2. Kurt Ernst says:

    S&M, both. The 2010 JD Power Vehicle Dependability Study had 3 American companies (Buick, Lincoln and Mercury) in the first five positions. In the 2010 JD Power Initial Quality Survey, American companies occupied 7 of the top 10 spots.

    I drive a lot of new American cars, and the quality is noticeably increased over that of a few years ago. If you haven’t driven anything from Ford, GM or Chrysler lately, you’re in for a big surprise.

    • Smoke and mirrors says:

      …Kurt, you do know that companies have to pay to be included in the J.D. rating/advertising game, right? Kind of makes the test and results biased don’t you think?

  3. Kurt Ernst says:

    S&M, so does that negate the results of the foreign car companies who finished in the JD Power top five or top ten? I could call up other surveys, excluding JD Power, but I’m sure you’d find a counter to that argument as well.

    Based on personal experience with the press fleet cars I’ve had, I stand by my allegation. I get it: you’re an import guy, but I really think you’d be surprised at how much American car companies have improved in recent years.

    • Smoke and mirrors says:

      Absolutely, it negates the results of forgein cars tested and rated under the J.D. sales technique as well. To be honest, the best reviews come from actual owners, not a magazine or a clever sales firm disguised as testers. The only JD I follow comes in a glass bottle with a black label. I am not just an import guy Kurt, I am a quality in engineering guy, and most of those vehicles just happen to be imports.

  4. Kurt Ernst says:

    Fair enough, SM, but I really need you to step up to a better whiskey…

    Hunt down a bottle of Noah’s Mill, which is best described as “God’s own bourbon”. Pour two fingers, neat, into the glass of your choice and enjoy drinking liquid silk.