At first, I took this video to be nothing more than hype. After all, the final space shuttle launch will draw a ton of publicity, so Aprilia will get a lot of hits on the video because of it. Some of the comparisons are beyond ridiculous (“A space shuttle costs $1.7 billion. An Aprilia RSV4 costs $16,999”), as is comparing a motorcycle to the most complex vehicle ever designed and built by mankind. That aside, the video is done well and comes across as a fitting tribute to the end of the space shuttle program. Maybe if NASA had Aprilia’s marketing department, we’d still have a space program.