Some car companies get it, some don’t, but the ultimate key to developing a vehicle’s image is successfully targeting the appropriate demographic [there’s a reason why you don’t see many 21-34 white males driving station wagons]. As was the case with the following companies [and one surprisingly “hip” government agency], the 5 commercials that made our list are the funniest, most perfect examples of the success one single smartass in your marketing department can create. We still might not want to buy the car, but at least they’ve earned themselves a little cred with the masses.
1. SEAT Panda
An oldie but goodie, this ad from Spanish auto company SEAT was banned from television and makes our Number 1 spot for flagrantly violating our commonly held ride-law that the guy with the hotter car always wins.
2. Australia Road and Track Authority [RTA]
Not strictly a “car” commercial, this ad was part of multi-ad campaign launched by the Australian government to crack down on excessive speeding. It took us [read: me] a while to pick-up on exactly what the ad was inferring, but when lightning finally struck, it was pretty damn funny.
Banned in the U.S. its violence, this ad from smart does an impressive job of creating a cool image for a decidedly uncool-looking car.
Originally aired in Italy, this ad was banned for glaringly obvious reasons. Made our list for acknowledging the fact that in a Honda Civic, the only babes you’ll be picking up are ones you pay for.
5. Subaru Forrester
We love a car that plays up its own stereotype, and Subaru definitely hit the mark with their ad for the admittedly masculine 2009 Subaru Forrester.