If you need a full size pickup, statistics show that consumers shop Ford, then Chevy, then Dodge. Way down on the List is the Toyota Tundra or the Nissan Titan; despite the Japanese companies’ best efforts to market full size pickups, Americans just don’t think of shopping for full size trucks at Toyota or Nissan.
Now let’s say you need a work van. If the Ford Transit is too small, their E Series will likely fit the bill. Not a Ford guy? How about a Chevy Express or its sibling, the GMC Savanna? Want something with a turbo diesel? How about a Dodge Sprinter? How about a Nissan NV?
Chances are good that you won’t think of shopping for a work van at Nissan. Despite being late to a market already saturated with options, Nissan is launching a range of full sized vans, called the NV (for Nissan Van) series. Built in the same U.S. plant as the Nissan Titan, the NVs feature body on ladder frame construction, V6 or V8 engine options (both with a five speed automatic as the only transmission) and come in Standard or High Roof models. Cabins are designed to feel more like an upscale pickup than an entry level work truck, so expect switch gear and seating borrowed from the Titan and Armada line. Sadly, no diesel engine options will be available.
Pricing will be announced closer to launch, but I’d expect the NV series to be priced below the domestic competition.