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The 1970’s – When Stickers Meant Speed

Posted in Domestic Rides, Featured, muscle cars, Rides by MrAngry | October 29th, 2011 | 3 Responses |

1978 Ford Mustang II King Cobra Fastback Coupe

Insurance rates were up, horsepower was down and under the hoods of most cars were miles and miles of performance choking smog equipment. The fire breathing muscle cars of just a few years earlier were now gone and in their place were the weez-O-matic government mandated machines of the 1970’s. This was a dark time for auto manufacturers in the United States, and an even tougher time for enthusiasts. Back then car companies were forced to rely on image more than anything else and thus we were treated to vehicles that only looked as though they were quick. Colorful sticker kits, trick interiors and funky wheels were the go-to answers for manufacturers. It was a tough deal, but as consumers there was simply nothing with any serious performance in the showrooms. Cars like the Screaming Chicken Trans-Am’s, Mustang King Cobra and Hurst Oldsmobile’s were all that were available. In fact it wasn’t until the late 1980’s that horsepower finally decided to make a comeback. Below are just a few examples of how stickers equaled speed in the 1970’s.


• 1979 Chevrolet Monza Spyder
1979 Chevrolet Monza Spyder

• 1972 Hurst Oldsmobile
1972 Hurst Oldsmobile

• 1978 Pontiac Trans-Am
1978 Pontiac Trans Am

• 1976 AMC Gremlin X
1976 Gremlin X

• 1979 Mustang Pace Car
 1979 Mustang Pace Car

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3 Responses

  1. Jordan says:

    Hey there is new musclecar website out check it out here: muschlecarlegacy.wordpress.com

  2. The 72 Olds was all right. Z/28s were big offenders too. Car and Driver tested one that overheated driving 80, it was so emasculated by EPA regs and mpg concerns.