I wonder if Steve McQueen realized that he was going to become the new standard for “cool” when he was alive. Seriously, it seems that everything this guy did turned to gold. From a motor sports perspective you got to give him full props, as not only did he do all of his own stunt driving, but he raced cars and motorcycles as well. From what’s been said he was also pretty dapper with the ladies as well. Just about everyone tries to honor Steve McQueen at some point or another, and why not, he’s still a super marketable commodity even though he’s been dead and buried for quite sometime. The latest McQueen-esq pieces of merchandise to hit the market are the TAG Heuer Meridist phone series. The Gulf Meridist was inspired by Steve McQueen’s character in the 1971 film “Le Mans,” and features Gulf Oil’s signature light blue and orange color scheme. There’s no doubt that this is a pretty piece of electronic equipment, at least it is until the next version comes out. Either way though, it’s good to see that there are companies out there who still see fit to honor the, “King of Cool”.