Subaru has a winner on their hands with the new Outback, and customers in certain regions (the Northeast, for example) are having a difficult time finding Outbacks on dealer lots. Subaru of America just enjoyed their best sales month in history, selling 23,198 vehicles to U.S. customers. That represents a 28% growth over April 2009.
To keep up with demand, Subaru is expanding production at their Indiana facility and adding manufacturing jobs. The goal is a 40% increase in Subaru unit production, for an annualized output of 140,000 Subaru branded vehicles. The plant is also used to manufacture Toyota vehicles, since Fuji Heavy Industries (Subaru’s parent) is an affiliate of Toyota. Combined, the plant’s total vehicle output is expected to reach 220,000 units by the end of 2010.
Globally, Subaru is doing even better than in the United States. For the first quarter of 2010, Subaru built 164,009 vehicles, an increse of nearly 167 percent over prior year.