If you wanted to buy the cheapest Jeep Grand Cherokee in 2011, a rear-wheel-drive Laredo model would have been priced at $30,215. That’s a lot of money to ask for an entry-trim SUV, especially when the competition starts at thousands less. A base Ford Explorer, for example, stickers at $28,170, a stripper Dodge Durango at $29,195 and the cheapest Toyota Highlander is $28,090, which makes the Grand Cherokee a hard sell to budget conscious shoppers.
Chrysler feels your pain, so the automaker is dropping the price of the 2012 Jeep Grand Cherokee Laredo by a whopping $3,220, to a starting point of just $26,995. You’ll get less content for that price, but exactly what changes isn’t clear just yet. It looks like the option packages are where Chrysler will make up a lot of the profit, since the upgraded interior package (leather seats, 506-watt audio, back up camera, dual-zone climate control, etc.) has jumped in price from $4,000 to $5,300. If you want the 5.7-liter V-8, that package has increased from $5,495 in 2011 to $6,995 in 2012. It looks like both packages may include more content, but not enough to justify the leap in pricing. In other words, a 2012 Jeep Grand Cherokee Laredo is only inexpensive until you start adding option packages.
The other trip levels in the Jeep Grand Cherokee lineup get price increases for 2012. The mid-level Limited goes up by $80, from $36,715 last year to $36,795 this year, while the range-topping Overland jumps from $38,795 in 2011 to $39,495 in 2012, an increase of $700.
Source: Kicking Tires