I’ll say this upfront: if spending $670,000 to customize a Fiat 500 sounds like a reasonable proposition, you have too damn much money. One Chinese businessman (name and address withheld) is guilty as charged, because the car pictured here was more than just a design exercise; it was, in fact, built to the man’s specifications. The starting point was an Abarth edition Fiat 500 convertible, but things went downhill from there.
Let’s start with the paint, which includes 24k gold particles embedded in the pearl white finish. There’s no detail on the gold wheels or exterior trim, but I think it’s safe to assume that’s not just gold paint. It should be fun when it comes time to change tires, since I seriously doubt you’d get the old rubber off (or the new rubber on) without chewing up the gold plating. Of course that’s nothing that a little money won’t fix, so why worry about it.
Inside, the car is just as over-the-top. Fenice Milano reworked the interior to incorporate a teak wood steering wheel trimmed with 24k gold inserts. Carpet was too ordinary for the buyer, so the Fiat gets a hand-cut teak wood floor, trimmed with (you guessed it), 24k gold. In fact, just about everything that could be trimmed with gold is, both inside and out. Even the hand-stitched, premium leather seats are sewn with thread incorporating gold.
That’s an iPad Supreme edition mounted in the dash, trimmed with (all together now) gold and diamonds. The iPad handles the navigation and infotainment functions, and is removable when the car is parked. If there’s good news to be had, the new owner wasn’t satisfied with the Fiat’s 140 horsepower output, so Romeo Ferraris rebuilt the motor, used a larger turbo and custom exhaust to boost output to 200 horsepower, which is pretty impressive for a 1.4 liter mill. Brembo brakes now handle the stopping duty, and the suspension has been dropped and stiffened to enhance handling. It may be fast, but I suspect it’s not fast enough to outrun gaudy.