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Seeing Ghosts? You Will Be

Posted in Expensive Cars, General, New Cars, Rolls Royce by Kurt Ernst | June 9th, 2010 | Leave a Reply |

2010 Rolls Royce Ghost

Rolls Royce Ghosts, that is, unless you live in an old house, under high tension wires, with a stream running underneath it. Then all bets are off, especially if you have a vivid imagination.

Back to the topic: Rolls Royce is enjoying a resurgence in sales, thanks largely to the popularity of their entry-level Ghost sedan. Starting at a modest (for Rolls Royce, anyway) $245,000, the Ghost is $135,000 less expensive than a Rolls Royce Phantom sedan, and nearly $200k less than a Phantom Drophead Coupe.

Rolls Royce has sold 678 cars through May, an increase of 146% over the same period in 2009. While Ghost sales clearly boosted that number, Rolls Royce was careful not to release unit sales by model. There are still plenty of Ghost detractors, who feel that an “entry level” Rolls cheapens the brand.

The Ghost may be the cheapest rolls, but you still get plenty for your hard earned dollar. The motor is a 6.6 liter, twin-turbo V12, good for 563 horsepower. Mash the fun pedal, and you’ll hit sixty in under five seconds, on your way to a top speed of 155 miles per hour. On the inside, you’ll be wrapped in obscenely rich leather, surrounded by exotic wood trim. Want lambswool floor mats? Just check the option box. Want massaging rear seats, a cooler and drop down wooden tables for an enjoyable picnic in the country? They’re options, too. As you’d expect, every conceivable safety feature and electronic aid comes standard. Rolls Royce wants to keep you safe enough to upgrade to a Phantom next time around.

There are certainly better bargains to be had in a luxury sedan. The price of a Ghost would buy you a Mercedes S Class sedan with enough coin left over to buy a BMW 7 Series, for those days when you’re feeling “sporty”. Still, this isn’t about price or value; if you want a Rolls Royce, and you have the means to afford one, nothing else will really do.

Source: Rolls Royce sales up 146% due to Ghost popularity

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