You’ve got to love car companies with a sense of humor. Hyundai, eager to let consumers know that all Elantra models are EPA rated at a fuel economy of 40 miles per gallon highway, opted for a creative and humorous way to deliver the message. The ad is also good for some beauty shots of the new Elantra, which looks to be another stunning car design from Hyundai. Ultimately, it pokes fun at the new Chevy Cruze, which only achieves 40 MPG fuel economy in the Cruze Eco version. Other versions of the Cruze still manage 36 MPG on the highway, so it really isn’t the big deal that Hyundai makes it out to be.
Besides, it seems to me that Hyundai was pitching a low cost, fuel efficient version of the Accent, dubbed the Accent Blue, as recently as this year. Maybe the asterisks they used to describe the Accent Blue were farm raised, or even bio-engineered, so as to not decrease the declining population of asterisks in the wild. Or maybe they’d rather we just forget about that.