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RideLust Survey/Contest: Which New Ad Looks The Nicest?

Posted in Bizarre, Custom, Design, General by Vito Rispo | October 13th, 2008 | 2 Responses |

Alright Ridelust-ers and -ees, I have a little design survery/contest for you. Here are 3 different new Ridelust ads. In the comments below, tell us which ad is the best, and if they all suck, then make one of your own and link to it in the comments. If your’s is the best, we’ll use it, and give you mad propz.

So here they are, the possible 3:

Which one is it going to be people? If you don’t like any of them, be part of the solution, make your own and send it in.

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2 Responses

  1. The sketch of the van is my pick. This sketch has a nice sense of motion to it, thanks to the red pastel fillings in the body area; and a nice use of negative space, allowing the viewer to fill in with his or her eyes. Besides, I like sketches more than tightly finished artwork.

    At first, I thought a van to be an odd choice to represent the site; however, upon reflection, remembering how the 1970s van craze focused on “riding” around the country, maybe a van is the ideal choice. In the 1970s, the late Richard Pryor was in his heyday and that’s when the term “ride” for an automobile first seemed to hit the general parlance.

    On the other two, while the first is a nice rendering of a Jensen Interceptor, so few people seem to know what that car was about, it is probably too arcane. If used for RideLust.com, people might think the site is trying to copy Sports Car Market’s basic message.

    As for the car running beneath the eerie lights, it seems like an ad for Rosewell, New Mexico. In the words of a song by Roger McGuinn, “Please Mr. Spaceman, won’t you please take me along. I won’t do anything wrong. Please Mr. Spaceman, won’t you please take me along, for a ride.” It would work as the ad for a movie, leaving an air of mystery. But as the logo for RideLust.com, methinks not.

  2. TRL says:

    Three is awful, the van is a very strange choice and points to a nitch I would just gloss over, so it has to be number 1. While I thought the Jensen was a great looking car when new I admit it now looks like one of those totally generic cars used in an Insurance or tire add. That’s not all that bad for your use.