Aside from the EVO, Mitsubishi as a car company is just about as boring as they come. The Galant is bland and old, the Eclipse should have been taken out to pasture and shot years ago and the Endeavor, well, I actually kinda’ like that one so we’ll give it a pass. As a brand Mitsubishi is in desperate need of an overhaul which is something that if the rumor mills are true, may be happening sooner than we think. Autoblog is now reporting Mitsubishi is thinking of selling a rebadged version of Infiniti’s M car as they have nothing that is considered to be a premium class vehicle in their line-up. The Infiniti M would be rebadged as the new Diamante, a car that last saw production in 2005. Back then it was actually quite a nice vehicle, but slow sales and a lack of marketing unfortunately helped lend to its demise.
I’ll be honest, I absolutely loathe it when car companies pull shit like this. Ford/Lincoln/Mercury and Chrysler/Dodge/Plymouth used to be famous for this back in the 1980’s and 1990’s. The rebadged Infiniti would obviously save Mitsubishi the cost of retooling and developing a new car, so I completely understand their reasoning. In the long run though it’s a strategy that does nothing but devalue their brand in my opinion.