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REBADGE RUMOR! Infiniti M as new Mitsubishi Diamante?

Posted in Import Rides, Infiniti, Mitsubishi, Newsworthy, Rants & Raves by MrAngry | February 4th, 2011 | 5 Responses |

Inifiniti M56

Aside from the EVO, Mitsubishi as a car company is just about as boring as they come. The Galant is bland and old, the Eclipse should have been taken out to pasture and shot years ago and the Endeavor, well, I actually kinda’ like that one so we’ll give it a pass. As a brand Mitsubishi is in desperate need of an overhaul which is something that if the rumor mills are true, may be happening sooner than we think. Autoblog is now reporting Mitsubishi is thinking of selling a rebadged version of Infiniti’s M car as they have nothing that is considered to be a premium class vehicle in their line-up. The Infiniti M would be rebadged as the new Diamante, a car that last saw production in 2005. Back then it was actually quite a nice vehicle, but slow sales and a lack of marketing unfortunately helped lend to its demise.

Inifiniti M56

I’ll be honest, I absolutely loathe it when car companies pull shit like this. Ford/Lincoln/Mercury and Chrysler/Dodge/Plymouth used to be famous for this back in the 1980’s and 1990’s. The rebadged Infiniti would obviously save Mitsubishi the cost of retooling and developing a new car, so I completely understand their reasoning. In the long run though it’s a strategy that does nothing but devalue their brand in my opinion.

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5 Responses

  1. Jen says:

    No! Why can’t Mitsubishi just die already??! Let’s just say I agree with everything you wrote, x1000. I am not a brand snob in the least, but I’m betting a lot of Infinity owners are, and they’ll be none too pleased that their premium-branded car they just spent an ungodly amount of money on is now badged as a Mitsu. Until I see an article stating they’re brining back the 3000gt, my vote will always be to kill off the brand. They’re not even trying anymore.

  2. Hey Anthony! says:

    …back in the day the Diamante came stock with an Italian flag reflector on the back of the car and espresso cup holders to please the guidos.

    On a serious note…what’s with the re-branding auto companies do…Cars are like knockoffs of themselves!
    I despise it.

  3. Back when I was in my early 20’s I thought the old style Eclipse with the round back was pretty hot, especially when lowered and fixed up. Never cared much for the Galant though. I don’t like re-badging either; I would rather buy a real Infiniti then a Diamante.

  4. MrAngry says:

    100% agree with all!

  5. BigRuss says:

    they only have 2 or 3 decent models… why do they continue to make CRAP… the eclipse is ugly and far from sporty….