Another week, another series of “leaked” product introductions ahead of next week’s Paris Auto Show. This time it’s Range Rover, showing off the Evoque, which makes its official debut at the Paris event. Range Rover has ambitious plans for the Evoque, as the company hopes it will bring in an entirely new demographic of buyer. In keeping with current trends in both the E.U. and the U.S., Range Rover will seek to maximize interior content and luxury, while maintaining Range Rover’s legendary all weather capability. The Evoque is also smaller than existing Range Rover models, which the company hopes will broaden its appeal in urban environments.
When the Evoque hits dealers in the fall of next year, customers will have three design themes to choose from. The first is called “Pure”, and will combine the original concept vehicle exterior with “clean” interiors in neutral colors. Soft touch materials and brushed aluminum trim will be used throughout the interior. The “Prestige” design theme gets you 19 inch or optional 20 inch wheels, an “indulgent” leather interior in two tone color schemes, and real wood and metal interior trim. Opt for the “Dynamic” design theme, and you get a sportier exterior (complete with with unique bumpers, grill and exhaust), a “sports interior” with perforated leather seating and “unique sports detailing”. Buyers of the Dynamic design theme can opt for contrasting roof and spoiler colors to personalize their Evoque.
Dubbed as the smallest, lightest and most fuel efficient Range Rover ever produced, the Evoque will use a turbocharged, 2.0 liter direct-injection four cylinder motor, good for an estimated 240 horsepower. All Evoque models will be AWD and will utilize Range Rover’s Terrain Response system, which allows drivers to optimize traction, based upon driving conditions, with the turn of a dial. The Evoque will be a true global vehicle for Range Rover, and will eventually be sold on over 160 countries after the initial launch in 2011.