We’ve been hearing a whole lot about the Tesla Roadster lately. It’s the 100% electric car that can go 220 miles on a single charge of it’s super fantastic lithium ion battery pack and can accelerate from 0-60 mph in 3.9 seconds. It’s totally awesome. Sounds great, except for the fact that they cost $100k. Still, as far as supercars go, it’s fairly cheap.
That’s great and all, but where’s the mainstream 100% electric Civic and Focus and cheap commuter car?
Why can’t this technology be applied to an average everyday car instead of an expensive supercar? Tesla has shown the concept works and they can do it well on a fairly low budget ($140 million from concept to completion with the Roadster compared to the billions the major car companies spend on hybrid technology).
Maybe I’m wrong, maybe the lithium ion technology is still too expensive and the only cost effective way to do it was to put it in a high end car. But that just doesn’t seem right. The market is there for a mainstream 100% electric car, it’d sell like delicious hotcakes made of the very best heroin. It stands to reason that if you toned the Tesla Roadster down a bit, took out the high end transmission and suspension and other parts, and just slapped a smaller version of Tesla’s electric motor inside a Honda Civic or even Honda Fit sized car, you’d significantly decrease the price, low enough for mass appeal. So who’s going to step up to the plate and produce a cheap, 100% electric everyday cruiser?
Nissan maybe? Check out this recent quote from Nissan CEO Carlso Ghosn:
“I want a pure electric car. I don’t want a range extender. I don’t want another hybrid…It’s not going to be zero emissions in certain conditions. It’s going to be zero emissions.”
That’s what I’m talking about. Do it to it, Ghosn, the people are waiting.