Europe is flooded with large number of Portable Navigation Units and still the demand doesn’t seem to be consolidating anytime soon. Recent report published by Research & Markets shows that there is a huge potential for the European navigation market to exploit this opportunity for improved business success.

There is a sustained growth for both portable and embedded navigation systems in medium and upper vehicle market segments. It is reflected in reports that large number of suppliers are competing to take a share of this market.

Reports gives great areas of opportunities for the businesses to tackle upon:

• Detailed mapping
• Points of Information (POI) for select locations
• Advanced Driver Assist (ADAS) functions like high risk areas for accidents
• Intelligent Speed Adaptation (ISA)

New avenues like smartphone navigation can also be considered for the new growth areas, the report says.

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