Featured Articles

Porsche Says ‘Ja’ To The Cajun

Posted in auto industry, Cross Over Vehicle, New Cars, Porsche, SUV by Kurt Ernst | December 1st, 2010 | 3 Responses |

2013 Porsche Cajun

If you’re one of the purists who feel that real Porsches are air cooled and rear-engined sports cars, the announcement that Porsche will build a compact, entry level SUV is a sure sign the apocalypse is upon us. If you’re among those who aspire to own one of Stuttgart’s finest, but are saddled with the realities of raising a family, you probably see the Cajun as good news from Porsche. Either way, Porsche has announced their approval of the Cajun project, aimed at younger buyers new to the Porsche brand. The compact SUV is expected to compete against the Audi Q5 and the BMW X4 when it hits the market in 2013.

Details on body style (two door or four door), engine options and drivetrain have yet to be announced, but it’s safe to assume Porsche will offer gasoline and hybrid variants in the U.S., with diesel variants available in the EU. AWD is likely, although Porsche could reduce costs by offering a base model in RWD configuration.

The Cajun is important to Porsche for several reasons, First, it will help increase sales from current levels (around 81,000 units per year in 2009) to their stated goal of 150,000 unit sales per year. More importantly, it will help them achieve fuel economy standards set by both the United States and the EU, which will allow Porsche to continue sales of the iconic 911. Is the Cajun a good idea, or will an entry level SUV cheapen the brand image? Time will tell, but I suspect Porsche will sell every Cajun they build for the United States.

Source: Autoweek

Our Best Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

3 Responses

  1. […] us. If youre among those who aspire to own one of Stuttgarts finest, but are saddled with the […]Read more… Categories: Uncategorized Tags: Mercedes Benz, […]

  2. I cannot afford any Porsche right now, entry-level or not, but I still am a firm believer that luxury brands should be exclusive and only available to the select few that can afford it (even though I am not one of those people!)

    Making a luxury brand like Porsche available to more people, only devalues the brand and makes it more accessible and less “elite”.

    However, certain brands like Benz and Mercedes have entry-level cars but they are still perceived as luxury brands so my theory could be wrong.

  3. Kurt Ernst says:

    HBF, Porsche is doing this as much for CAFE and EU regulation compliance as they are to boost sales. If cars like the 911 Turbo are to exist in the future, they must be tempered with cars like the hybrid Cajun.

    Like it or not, we’re about to have hybrids rammed down our throats from every manufacturer.