It’s no secret that American’s have no real love for diesel engines. Over the years the perception has been that they’re dirty, underpowered and cost more than our conventional gas engines. We’ve been programmed to give diesels a bum wrap but in all honesty there is really no reason as to why. Over in Europe diesel engines account for 50 percent of the car market because for Europeans, they simply make more sense. Diesel is cheaper than gas over there, they are much more efficient and burn cleaner (yes cleaner).
Manufacturers, seeing America’s perception of the diesel engine, have never really pushed diesels that hard over here. Yes they were somewhat available, but in the end slow sales always ended up winning over mass marketing. Times are beginning to change however and with rising fuel costs buyers are finally starting to stop and take notice.
When one thinks of Porsche, the first think that comes to mind is not the diesel engine. However now it seems that the German super car maker is thinking of giving it a try in their newly redesigned Porsche Cayenne SUV (a Cayenne diesel is already on-sale in Europe). Mileage restrictions for manufacturers in the U.S. are becoming tougher and tougher and with the rising cost of conventional fuel, consumers are looking to get the most bang for their buck.
Now, no one ever said that buying a Porsche was a good way to save money, but I suppose that it is a step in the right direction when one of the largest makers of performance cars decides to incorporate diesel technology into their vehicles. With Porsche possibly jumping on the U.S. diesel bandwagon consumers may in fact stop and take notice of the new clean burning technology. Then maybe, just maybe perception will change and we’ll be able to take part in that not-so-dirty little secret that the Europeans have been in on all along.