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Porsche Design Thinks Outside the Box.

Posted in Car Branding, Car Buying, Celebrity Cars, General, Porsche, Videos by MrAngry | November 1st, 2010 | 3 Responses |

When you’re a performance oriented automaker like Porsche, your main goal is to educate, thrill and intoxicate your core audience with images of power and performance. People need to understand why they should spend their money on your product as opposed to those of others. This new ad by Porsche Design is intriguing in the way it asks the age old question: Does form always follow function? In my opinion though I’m just not sure if fits with Porsche’s existing brand strategy. For example, when I think of Porsche, I think of engineering, I think of a clean room with people in white suits who are sculpting and creating what they know to be the best performing, and best engineered cars in the world. This ad feels more like a Calvin Klein Obsession ad to me though, than it does a Porsche Design campaign. Don’t get me wrong, I understand exactly what they are trying to do here, I’m just not certain that it will resonate properly with Porsche’s key demographic. Do you guys think I’m on the right track here, or am I simply overlooking Porsche’s brilliance.

Source: Youtube.com

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3 Responses

  1. Jim says:

    This was very refreshing to see some real thought and boundries being pushed. Always love the luxury car makers ads. I just wish I was clever enough to think of this stuff. Wonder how long it will take for other people to start copying this stuff. Like the old BMW movie shorts. Now every car maker does it and it’s so old and tired now. That’s so annoying. Getting sidetracked. Awesome ad!
    “After you, no after you, no after you” HAHAHA

  2. 993C4S says:

    I remember watching this when it first came out and frankly being bored. As you say, it simply didn’t resonate.

  3. Jim says:

    This is one of those ads, you have to figure it out yourself. You can’t explain it. Not because you can, but because if you do then it loses meaning. All I can say is, watch it several times and think about it.