When you’re a performance oriented automaker like Porsche, your main goal is to educate, thrill and intoxicate your core audience with images of power and performance. People need to understand why they should spend their money on your product as opposed to those of others. This new ad by Porsche Design is intriguing in the way it asks the age old question: Does form always follow function? In my opinion though I’m just not sure if fits with Porsche’s existing brand strategy. For example, when I think of Porsche, I think of engineering, I think of a clean room with people in white suits who are sculpting and creating what they know to be the best performing, and best engineered cars in the world. This ad feels more like a Calvin Klein Obsession ad to me though, than it does a Porsche Design campaign. Don’t get me wrong, I understand exactly what they are trying to do here, I’m just not certain that it will resonate properly with Porsche’s key demographic. Do you guys think I’m on the right track here, or am I simply overlooking Porsche’s brilliance.