The North American branch of Porsche announced today that they would be skipping the North American International Auto Show in Detroit, Michigan in 2009. Vice President of Marketing, David Pryor, explained that Porsche would instead be focusing their marketing on areas in which they recorded the majority of their sales in the past year.
So by refocusing their attention on their current customer base Porsche North American, Inc will only be taking their displays to the major auto shows in New York, Chicago, Los Angeles, Miami and Toronto. Thus, Porsche will be attending all the major shows in the USA except Detroit. In making this decision to sit out the 2008 NAIAS in Detroit Porsche has given up their prime space in the Cobo Arena and thus opted to sit-out the season opener of the Auto Show season.