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Polaris Snaps Up Indian Motorcycles

Posted in Motorcycle Rides, Newsworthy by Kurt Ernst | April 21st, 2011 | Leave a Reply |

Image: Indian Motorcycle

Even if you’re an avid biker, it was easy to miss the re-emergence of Indian motorcycles in 2009. It couldn’t have come at a worse time, since the heavyweight cruiser market was virtually imploding back then, and it still hasn’t approached anything resembling a recovery. Throughout the years, the Indian brand has endured start ups, shut downs and more than a few scandals, but signs were promising that the latest iteration could succeed with the right backing. It wouldn’t come from long-time rival Harley-Davidson, but it did come from powersports giant Polaris, who also owns Victory motorcycles.

The Indian brand gives Polaris a second line of American-built cruisers, and the storied brand is the perfect complement to Victory motorcycles. Indian’s bikes are retro, while Victory’s bikes are more cutting-edge. Neither line offers a sporting or sport touring model, but both provide products ranging from boulevard cruisers through touring rigs. Polaris’ deep pockets, manufacturing expertise and established distribution and dealer network is exactly what Indian needs to thrive, and Polaris CEO Scott Wine had this to say of the acquisition:

“We are excited to be part of the revitalization of a quintessentially American brand. Indian built America’s first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known.”

Source: Autoblog

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