Schadenfreude is a German word that translates to “taking joy in the misery of others.” If you wanted a better definition, all you’d have to do is watch the Nissan commercials after the jump, which poke fun at other Japanese car companies for their lack of inventory. In case you’ve forgotten, other car companies (such as Honda and Toyota) sustained more damage in the March earthquake and tsunami, so celebrating their higher inventory levels translates into kicking the competition when they’re down.
If you’re keeping score at home, both Honda and Toyota have sold more cars in the U.S. through July than Nissan, and both have more vehicles in the top 20 unit sales than Nissan. We’d call these commercials a cheap shot from Nissan’s ad agency, not necessarily the manufacturer itself. They’re cynical and in poor taste, and a reminder that it may be time to change ad agencies.