Gaining their market domination back in leaps and bounds, Ford has introduced what is certain to be yet another success with their newest generation of Ford SYNC technology. Launched a mere 18 months ago in a joint effort with Microsoft, the Ford SYNC communications and entertainment system has been met with such wild success, the company has reported that Ford vehicles (including those sold under the Lincoln and Mercury badge) equipped with SYNC sell twice as fast as those without. Wisely hoping to capitalize on their market strengths, for 2009 Ford has upgraded the SYNC system to include new real-time information features which integrate the use of voice-recognition software, integrated GPS technology, and Bluetooth capabilities. “Today, Ford leads the industry leader in infotainment,” explained Ford’s group vice president of Global Product Development, Derrick Kuzak. “As we transform our vehicle lineup, we intend to continue making smart technology a key differentiator for Ford, Lincoln and Mercury products.”
Currently, Ford SYNC is only available as an upgrade option on certain models, but Ford plans to integrate SYNC software into all models by this summer and ultimately expects to have 1 million SYNC-equipped vehicles on the road by the third quarter of 2009. According to Mark Fields, Ford’s President of the America’s, by making SYNC standard on all vehicles, Ford is attempting to set the industry standard for driver connectivity by keeping pace with the rapidly-expanding consumer electronics industry. Thus, SYNC’s new features are primarily focused on keeping the driver constantly “in the loop,” and include personalized traffic, news, and entertainment reports delievered via an extensive partnership network.
In addition to an extensive, innovative “smart” entertainment/music system, SYNC also provides personalized sports reports including scores and highlights for any professional or college team, current weather conditions and forecasts based on personalized location settings, and news from every leading industry source – including entertainment, business, top stories and technology. “SYNC has been developed to allow users to create their own experiences,” said Doug VanDagens, director of Ford’s Connected Services Organization. “Some people may wish to check their stock portfolios; others might want their hometown baseball scores. With SYNC’s unique architecture and the powerful Tellme voice service, there are no boundaries to the information users can access.”