Can someone please tell me what the hell is happening in the world of automotive advertising. I mean is the industry so out of ideas that they are now resorting to our automobiles playing musical instruments to peak our interest in their products? Listen, there is no denying that the new Lexus IS is a nice car, but that doesn’t mean I want to run it through a horde of drum sets to illustrate the fact that I own a performance machine. Commercials like this concern me because it seems that car companies are now relying way too much on their advertising firms, firms that unfortunately are not very fluent in the culture of cars. Now don’t get me wrong, I get the concept, I really do, but instead of showing your automobile doing things that you will never do (nor will anyone else for that matter), how about simply showing it in the environment for which it’s meant to be in. That being the real world. This is just my two cents here, but I think I’m pretty dead on.